Can Programmatic Out-Of-Home Advertising Work?

We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of other ...Read the full article

Minority Report - Personal Advertising in the Future

The future of personal advertising according to the film Minority Report