Confessions of publisher ad ops: ‘Salespeople just want to make their commission’

by Ricardo Bilton
Depending on your view, ad ops people are either publishers’ unsung heroes or the people most likely to know where the bodies are buried. Programmatic selling continues to grow, giving ad ops a key role in publishers’ sales operations. But that increased importance has also exposed them to some of the rougher parts of dealing with agencies, ad tech vendors and even their salespeople.Read the full article