Google Analytics vs SquareSpace Metrics vs JetPack Stats: Why Don’t They Match Up?

by Liz Lockard
One of the most asked questions I get when working with Google Analytics clients is *why* don’t the numbers they see inside Google Analytics match up with the numbers they’re seeing elsewhere. Whether that’s SquareSpace Metrics, or Jetpack Stats, or Shopify Traffic Stats, or …. The answer is the same. The truth is – no two traffic measuring tools are ever going to tell you the same numbers.Read the full article