Greater Focus, Greater ROI: How WBC Succeeds in a Specialized Market

by Dan Shewan
Managing a PPC campaign for an ecommerce website can be a considerable challenge, even for sites with limited product lines. But what happens when you have tens of thousands of products, all of which are aimed at various highly specialized audiences? Things can get complicated quickly. Derek Gales, Digital Marketing Manager of WBC, knows this better than most.Read the full article

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