Here’s Why Influencer Marketing Is As Powerful As TV Ads During Sports Events

While marketers are reallocating their TV ad dollars to digital, their demand for commercials during live sports events shows no sign of declining. In fact, according to Kantar Media and MoffettNathanson Research, 37 percent of network TV’s ad revenue was generated from sports programming in 2015, which is an 8 percent jump from 2012.Read the full article