Inside Vimeo’s artsy approach to branded content

For over a decade, Vimeo has been steadfast about not offering pre-rolls advertising, but that doesn’t mean it’s not willing to work with brands. The IAC-owned company, which is akin to YouTube for the artistic set, has an in-house branded content studio, which has worked with advertisers ranging from The Lincoln Motor Company to Samsung to create original videos and series.Read the full article