Is Uber Paving the Way Toward Verified Consumer Reviews?

by Damian Rollison
Uber unveiled this week that it’s been running a pilot program since November that tracks driver behavior via the driver’s phone in order to determine the validity of passenger reviews. Using GPS and accelerometers in driver phones, Uber thinks it can double check consumer reviews that claim a driver was driving erratically, speeding up too quickly, or stopping short at too many lights.Read the full article