.shop gTLD sells for record $41.5 million

by Kevin Murphy
The nine-way fight for the .shop gTLD has raised $41.5 million at auction. It’s the most-expensive reported new gTLD sale to date. The victor was GMO Registry of Japan, which runs a few Asian geographic gTLDs and acts as service provider for over a dozen dot-brands. GMO wanted .shop so badly it actually applied twice for the gTLD in the 2012 application round.Read the full article