‘Somebody’s got to own it': Publishers decide who gets the ad-blocking brief

by Lucia Moses
Ad blocking is quickly becoming every publisher’s problem. But once it’s identified, the question becomes who’s responsible. Ad blocking has implications for multiple aspects of the business, and their motivations may be in conflict with each other. The approaches to dealing with them range from being more collaborative — at Slate and Complex, for example — to the ad side play ...Read the full article