The State Of Cross-Channel Paid Search, Part 1: SEM & Social

by Josh Dreller
In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually. Of course, that’s an easy thing for marketers to theoretically agree with… Meanwhile, in almost every survey conducted on the curr ...Read the full article