WTF is omnichannel? A definitive guide

Wait, weren’t we just getting the hang of multichannel marketing? Pitching consumers on their multidevice, multiplatform digital paths to purchase was complicated enough. Now comes omnichannel—marketing’s newest, most superlative buzzword. Omnichannel might feel more like a platonic ideal, but brands are making serious strides toward achieving a working reality.Read the full article