Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment

by Greg Sterling
AdChoices is a failure. Yet the IAB recently touted the AdChoices icon/program as a great industry success. In that divide and disconnect lies the problem at the heart of the ad blocking controversy — a fundamental lack of understanding of and empathy for users. Despite the ubiquity of the AdChoices icon, multiple surveys (2014, 2015) have found consumers are either not awar ...Read the full article