Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop

by Ginny Marvin
Paid search continued to grow in the fourth quarter of 2015, but at a slower pace than the previous year, according to the latest Adobe Digital Index report. Spend among advertisers running campaigns on the Adobe Media Optimizer platform rose 3 percent year-over-year in Q4 2015, compared to the 12 percent increase seen in Q4 2014 globally.Read the full article