Bauer Media UK looks to expand online audience log-ins

Bauer Media UK wants to build on the success it has had with its logged-in user strategy for Absolute Radio, so it is mulling the possibility of introducing the method across more of its brands. Absolute Radio, which was acquired by Bauer in 2013, currently has an online registration process in which listeners who provide extra information like age, gender, email and location ...Read the full article