Content Strategy Versus Content Volume: How HR tech company, WorkCompass, wrote less content, but increased leads by 300%

Content marketing is a lot of work. Any company doing content marketing has to also run a media business on the side of their regular business. But what if you could do less writing and still increase your leads by 300%? That’s exactly what Alan O’Rourke did at HR Performance Management Software Company, WorkCompass, with a small marketing team.Read the full article