Indirect Benefits of CTR in the Google Search Results

by Jennifer Slegg
Google has long said they don’t use CTR as a ranking factor, although they sometimes use it when doing experiments in the search results to judge quality of the serps. The question came up (again) in today’s webmaster hangout, and John Mueller went into detail about what he sees as indirect benefits from CTR in the search results, and how it leads indirectly to other things, ...Read the full article