Make Customers the Center of Your Omnichannel Strategy

A total of 71% of CEOs say that omnichannel fulfillment is a top priority, according to a PWC survey. Moreover, based on my recent conversations with more than 100 CEOs of Fortune 500 companies, omnichannel is a priority beyond retail for both B2B and B2C businesses. Most of those CEOs see omnichannel as a critical success factor for customer engagement.Read the full article