Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend

by Justin Lafferty
Looking for the next big thing in social advertising? Programmatic, or automated, advertising is where the money is going. According to a recent AdRoll report, 66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016. Why? The report notes that 87 percent of marketers are seeing greater return through programmatic adversing compared t ...Read the full article