Twitter’s content head tells brands how to win the Super Bowl

You could call Super Bowl 50 Twitter’s Super Bowl. The game is the messaging service’s opportunity to prove its ultimate value as the second screen for real-time conversation around live events. This has always been Twitter’s main focus, but it has never been more essential than now, as the company is under new leadership and faces more doubters than ever.Read the full article

Cannes Lions 2015 - "Volvo Interception" by Grey New York