This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit.Read the full article

Gang of Four: Apple / Amazon / Facebook / Google (Scott Galloway, Founder of L2) | DLD16

Scott Galloway, who is a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses “The Gang of Four” (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap. /