Fit and finish

by Seth Godin
It's pretty clear that the design of the egg carton isn't going to change the flavor of the omelette. Except, of course, it does. It does because people can't judge the eggs until they eat them, but they can judge the packaging in the store. And if they choose someone else's product, you never get a chance. Not only that, but the placebo effect creates a self-fulfilling prophecy.Read the full article