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blogs.hbr.org - 12 readers - A friend of mine in Dallas loves the local Chick-fil-A restaurant. The reason? An employee named Jose once asked my friend’s three-year-old to help with the mopping — and proceeded to give the boy a ride around the restaurant on the mop. For my friend, this was a “wow!” experience, the kind of out-of-the-ordinary event […]
inc.com - 16 readers - Looking for insight into what your customers want? Here's how to ask poignant questions they'll actually take the time to answer.
blogs.hbr.org - 11 readers - Companies are striving for market differentiation but aren’t getting results. Here’s why.