Build a Company Customers Love: 44 Essential Reads on Loyalty, Churn, and Customer Retention

by Gregory Ciotti
Earning customer loyalty is an uphill battle — but it is always worth the effort. You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Much to your disappointment, you find traditional business publications like Forbes seem content to churn out a ...Read the full article