Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)

by David Booth
Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in a recent Econsultancy & Oracle Marketing Cloud report on the role of DMPs, more than 40 percent of organizations have been already been using them for three or more years.Read the full article