Eye-Tracking Study: How Consumers View Display Ads

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were assigned certain search tasks. Digital display ads were shown in the leaderboard (728x90), skyscraper (300x600) and big box (300x250) positions a ...Read the full article