Martech Landscape: What is An Ad Exchange?

by Ginny Marvin
Billions of dollars are transacted on digital ad exchanges annually. Ad exchanges make it possible for advertisers, agencies and ad networks (you can read more about ad networks here) to buy digital ads across a number of publisher sites in automated auctions. Just about every type of digital ad format can now be bought and sold on an exchange, including display, video and na ...Read the full article