To appeal to news-wary advertisers, Politico borrows from sports

by Lucia Moses
Elections may be great for traffic if you’re in the online news business. But traffic doesn’t necessarily translate into revenue. Politico is trying to counter that bias this year by getting advertisers to think of its political coverage as if it’s another big sporting event like the Super Bowl. After all, both share key players, a story arc, big audiences and a big reveal at the end.Read the full article