What Is a Content Marketer?

by Demian Farnworth
Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, and negotiations. This is true for content marketers, as well. A content marketer is a master of many disciplines. But what exactly does that mean? What sort of disciplines and skills are we talkin ...Read the full article