With a bet on a platform strategy, BuzzFeed faces business challenges

by Lucia Moses
BuzzFeed has mastered the art of distributed publishing, using platforms like Facebook, Snapchat and others to amass massive audience attention. The publisher boasts a mind-boggling 5 billion views per month of its articles and videos, spread out across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 1 billion video views, less than 5 percent of which are on BuzzFeed.com.Read the full article