With its new ‘Taste the Feeling’ anthem, Coke attempts to revive its musical past

by Brian Braiker
A week ago Coca-Cola ditched its 7-year-old “Open Happiness” slogan and launched a new brand campaign to unite all of the brands — Diet Coke, Coke Zero, and so on — under a single umbrella. The package comes wrapped up in a decidedly retro bow: A new jingle, called “Taste the Feeling.” Hilda Clark and a bump of Coke To be fair, we’re not supposed to call it a jingle.Read the full article

“Taste the Feeling” by Conrad Sewell

“Taste the Feeling” is the new 2016 Coca-Cola campaign anthem, featuring the voice of newcomer Conrad Sewell. Learn more about the song and campaign at www.coca-colacompany.com/TastetheFeelingAnthem. Follow @CokeMusic for more on Coca-Cola Music, and follow @ConradOfficial for more on Conrad Sewell.

I'd Like to Buy the World a Coke Commercial - 1971

This is a restored version of the famous "I'd Like to Buy the World a Coke" ad from 1971. Called the "Hilltop" ad at the time, it is recognized as one of the most beloved and well-known commercials in history. The commercial was highly popular and was part of our 1971 "It's the Real Thing" campaign. It has been consistently celebrated as one of the most memorable and iconic spots in advertising history. "I'd Like To Teach the World to Sing, In Perfect Harmony," was later recorded by the New Seekers and released as a single. This link goes to the official history of the making of the ad: http://www.coca-colacompany.com/stories/coke-lore-hilltop-story

Ray Charles "Things go better with Coke"

Aretha Franklin "Things go better with Coke"

Leslie Gore "Things go better with Coke"

Jan & Dean "Things go better with Coke"