Despite risks, publishers take commerce operations in-house

by Ricardo Bilton
When it comes to e-commerce, some publishers aren’t shying away from doing some of the dirty work themselves. Women’s lifestyle site PopSugar made the jump into commerce in 2012 with Must Have, a $40-a-month-subscription box that today accounts for 20 percent of its revenue. The twist: Rather than outsource the entirety of the operation to third-party vendors, PopSugar handles ...Read the full article