Four Ways People Think and How to Convince Them to Buy

You may have already heard this golden rule in sales: People don't buy from people they don't trust. But for salespeople, it's easy to turn on autopilot and walk the buyer through the usual questions to hopefully close the deal. Too often, though, that approach doesn't work. Instead, you need to find out what each of your buyers care about, what frustrates them, and what you share in common.Read the full article