How to prove your mobile site or app will deliver ROI

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits will exceed the costs of developing, promoting and running it.Read the full article


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    gizmodo.com - 4 readers - Months before a grilled cheese sandwich raised $10 million in funding, the iPhone app Color was the tech bubble doomsayer's startup of choice. The company raised a staggering $41 million in funding for a non-existent photo-sharing service nobody really understood. So, where is it now? Take a guess. Grilled Cheese Sandwich Gets $10 Million in Ven...