Millennials say user generated content is 20 percent more effective. Here’s how to do it right.

User generated content (UGC) is not only popular, it’s influential. Customer photos and videos are the new ratings and reviews. Millennials report that UGC is 20% more influential on their purchases than any other type of media. According to an Offerpop poll, 76% of marketers plan to increase their usage of UGC as a marketing tactic this year.Read the full article