Skimlinks Makes Its User-Intent Data Available To DMP Lotame

Skimlinks provides a network of affiliate links to publishers, and then shares all that B2C intent data — such as, these users have clicked on links to HD TVs — with those publishers. Lotame is a data management platform (DMP) that provides all sorts of behavioral, demographic, and other targeting data for advertisements and various kinds of marketing, but it has only occasi ...Read the full article