Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

by Greg Sterling
The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and fragmented consumer activity with their marketing — though they often understand what they should be doing at a conceptual level. A new survey of 1,000 U.S. SMBs, from InfusionSoft and LeadPages, largely reaffirms what other surveys have shown abo ...Read the full article