The Best Branded Content of January

by Dillon Baker
The word “digital” used to just be one more channel marketers had to worry about. Now, digital covers an array of channels, each of which require a distinct voice. Facebook, for example, is made up of pithy, visual-intensive posts and videos. YouTube is the realm of longform video. Twitter has its own language. Only the highest-quality images fit in on Instagram.Read the full article

The 'Pool Log

Happy Holidays from Deadpool. Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life. Cast: Ryan Reynolds, Morena Baccarin, Ed Skrein, T.J. Miller, Gina Carano, Brianna Hildebrand Connect with Deadpool Online: http://fox.co/DeadpoolMovieSite Like Deadpool on FACEBOOK: http://fox.co/DeadpoolFB Follow Deadpool on TWITTER: http://fox.co/DeadpoolTwitter Follow Deadpool on INSTAGRAM: http://fox.co/DeadpoolInstagram


Deadpool's Empire magazine infomercial

Deadpool welcomes you to the February 2016 issue of Empire magazine. Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life. Cast: Ryan Reynolds, Morena Baccarin, Ed Skrein, T.J. Miller, Gina Carano, Brianna Hildebrand Connect with Deadpool Online: http://fox.co/DeadpoolMovieSite Like Deadpool on FACEBOOK: http://fox.co/DeadpoolFB Follow Deadpool on TWITTER: http://fox.co/DeadpoolTwitter Follow Deadpool on INSTAGRAM: http://fox.co/DeadpoolInstagram


PepsiCo Bring Happiness Home 2016: The Monkey King Family

Welcome to my latest directorial effort for PepsiCo’s 2016 Chinese New Year campaign, “Bring Happiness Home: The Monkey King Family”. It is an honour to helm this film that is planted at the confluence of three cultural icons: the protagonist of “Journey to the West”, the family who has portrayed him for four generations, and a global brand like Pepsi Cola. I would like to extend my deepest gratitude to Danielle Jin, CMO of PepsiCo beverages, and her brand team, my business partner Alex Xie and our intrepid Team PepsiCo at CIVILIZATION Shanghai, scriptwriter Miya Wang, and producer extraordinaire Didi Xu. 2016 is the Year of the Monkey. So there will no doubt be a bevy of marketing campaigns showcasing the Monkey King or “Journey to the West”. How can PepsiCo’s “Bring Happiness Home” celebrate the Monkey King, this mythological simian symbol of irreverence and fun (personality traits rarely found in the heroes of traditional Chinese literature), in a very PepsiCo manner? Believe it or not, it was easy. Because the core values of Pepsi Cola, youth and irreverence, are the very qualities the Monkey King naturally embodies. I hope you enjoy the film. Brand: Pepsi Cola Product: Chinese New Year "Bring Happiness Home" Limited Edition Commemorative Pepsi Can Client: Danielle Jin / Shine Wei / Lia Pan / Yumiko Wang Agency: CIVILIZATION Shanghai Creative Director: Alex Xie / Stephen Zou / Miya Wang Writer: Miya Wang Art Director: Stephen Zou Agency Producer: Guo-Jun Yu Client Management: Grace Dong / Abby Yu Production Company: NUTS Film Film Director: Andrew Lok Assistant Film Director: Ling-Song Yu Cinematographer: Ke-Nan Qi Post Production: NUTS Film Editor: Didi Xu / Yin-Jian Lu / Shao-Hua Huang Producer: Didi Xu Colorist: Ying-Jie Zhang Music & Sound Design: Allen Zhang


Schweid & Sons: Make Burgers Great Again

As a fourth generation purveyor of high-quality ground beef, Schweid & Sons did not have to make this video. But we did anyway. Why? Because #hashtags. #MakeBurgersGreatAgain #FollowYourBurgerDreams #MyBurgerMyChoice #BurgerStories #BurgerLove #BurgerBurgerBurger #MoreHashtags #MakeBurgersGreatAgain at: http://www.schweidandsons.com And follow your burger dreams: http://www.instagram.com/schweidandsons http://www.twitter.com/schweidandsons http://www.facebook.com/schweidandsons


The Evolution of Barbie | Barbie

Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made it possible. Learn more at Barbie.com. #TheDollEvolves Directed by Rory Kennedy SUBSCRIBE: http://bit.ly/BarbieSub About Barbie: For over 55 years, Barbie has been a conduit to imagination and self-discovery for young girls. After almost 150 inspirational careers, Barbie - along with her friends and family - continues to inspire and encourage the next generation of girls that anything is possible. Connect with Barbie Online: Visit the Barbie WEBSITE: http://bit.ly/BarbieWebsite Like Barbie on FACEBOOK: http://bit.ly/BarbieFacebook Follow Barbie on TWITTER: http://bit.ly/BarbieTwttr Follow Barbie on INSTAGRAM: http://bit.ly/BarbieIG Follow Barbie on PINTEREST: http://bit.ly/BarbiePin Follow Barbie on TUMBLR: http://bit.ly/BarbieProject http://www.youtube.com/user/Barbie