The Cost of Measuring Deliverability Versus Inbox Rates

by Douglas Karr
If the Postal Service had a garbage can at their facility and, every time they saw a piece of junk mail come through they threw all of it in the trash, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry any email that’s delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores as if t.Read the full article