With Facebook Stadium & Twitter Moments, Sports Fans Have the Power

by Justin Lafferty
If you’ve ever filled out a March Madness bracket, watched the Super Bowl, Olympics, or a World Cup game — or just followed athletes on Twitter or Instagram — you, believe it or not, are the most valuable player in sports. While there may only be one Serena Williams or LeBron James per generation, superstar athletes wouldn’t be worth one red cent to all the brands, sponsors, ...Read the full article