Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]

How many times have you seen a retargeting ad enticing you to buy a product you've already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience's trust in the relevance of your communications. What's worse is that such mistakes are entirely avoidable—if companies use the data they already have to bet ...Read the full article