Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

by Ginny Marvin
Google’s product listing ads are gaining traction beyond the search results on YouTube and third-party retail sites, according to new data from Merkle. You might recall in September 2014, Google announced it had partnered with a number of retail and e-commerce sites to begin showing product listing ads (PLAs) on the third-party retailer sites in a new program called AdSense for Shopping.Read the full article