How Mobile Is Reinvigorating Out-Of-Home Advertising

by Greg Sterling
In many ways billboards are in the same boat as other traditional media. They’re “static” and ROI is challenging to measure. Yet, ironically, mobile is helping give out-of-home (OOH) new life. For example, location analytics company Placed has introduced what it calls “Out-Of-Home Attribution.” The idea is to connect OOH exposure to store visits.Read the full article