Instagram Now Offers 60 Second Video Ads

Move over, 15 second Instagram videos. There’s a new guy in town: 60 second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to such a short period of time to do so. The goal, of course, is to give marketers choice in their marketing message. Typically, 15 seconds is pretty difficult for any marketing communication to be conveyed.Read the full article