Marketing to Smartwatch Users: Research You Need to Know

by Douglas Karr
Before you read this post, you should know two things about me. I love watches and I’m an Apple fan. Unfortunately, my taste in watches doesn’t quite match the price tags on the works of art that I’d like to have on my wrist – so the Apple Watch was a must. I guess I’m not the only one who thinks so, though. According to NetBase, the Apple Watch beat Rolex in social mentions.Read the full article