Retailers embrace changing notions of masculinity

In January, Axe pivoted. The body-spray brand departed from its former one-note campaign featuring a buff spokesbro coaching other dudes on how to win over women. Called “Find Your Magic,” the campaign instead advocates that men embrace whatever makes them individuals — a big nose, an affinity for wearing high heels, red hair — and then spruce it up with Axe products.Read the full article

AXE - Find Your Magic

Who needs a six pack when you have your own thing? No must-have, must-be, fashion norms or body standards. The most attractive man you can be is yourself. So find what makes you, you. Then work on it. Find your Magic on FACEBOOK: TWITTER: INSTAGRAM: Download the track here: