Social Cinema: What It Is and Who’s Doing It

by Lucy Hitz
Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once, on social media. And the genre is developing fast, with original stories being produced for entertainment and advertisement purposes on Instagram, YouTube, Snapchat, and beyond.Read the full article

Margot vs Lily Trailer By NikeWomen

A fitness-obsessed YouTube celeb and her exercise-allergic sister make a bet on New Year’s Eve, and it’s game ON. Can't get enough Margot vs Lily? Check out, where you can: – Catch the latest episodes – Shop Margot and Lily's looks – Download their latest workout – Get the advice you need to get #betterforit

  • Scripted Series 'Shield 5' To Bow Using Instagram - 6 readers - UPDATE with more details: Shield 5, created and directed by Anthony Wilcox (Hello Carter), debuts today on the photo-sharing platform Instagram with a new way of telling scripted stories: via 28 15...