Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

This year’s Super Bowl is a landmark. And not just because it is the 50th anniversary of American football’s most anticipated match-up. Significantly, 30-second spots for this year’s Super Bowl are selling for a record $5 million, a jump from the $4.5 million charged last year. Super Bowl XLIX was the most-watched broadcast in the history of U.S. TV with over 114.4 million viewers.Read the full article