With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company unveiled back in July, it can bridge th ...Read the full article