Your Customer Care Is Your Brand

by Ian Lopuch
How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience).Read the full article