25 useful metrics for content marketing success

by Graham Charlton
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend on the business and its goals. Measuring for its own sake is pointless, it has to align with business goals. With this in mind, I’m not going to tell you which metrics are most important, but will s ...Read the full article