Is Content Marketing a Viable Lead Generation Tactic?

Hi, I’m Josh. I’m a content marketer and proud to be one. Content marketing is unique among marketing tactics. It aims to accomplish business goals by offering people something of real value that can make their lives better. It’s not, “you are lacking something in your life, so buy our product.” It’s not, “Read these exaggerated claims about our product and buy it.Read the full article